1.37 Minutes
Relatability
A connection is vital with transparent content. You're essentially building a community. Your audience wants clarity and can trust your brand will solve their problem. With social media and reviews as the main checking points for brand research, you can't afford overly exclusive branding. Insinuating your service is not enough. Don’t share your operations and strategy, but don't be afraid to share specific apps your company uses or your charging process. When your audience sees the brand's history, purpose, and creative process, potential clients will have more justification to invest. Social Media Transparency
Loyalty
Client loyalty is the ultimate goal for any brand, and you won't gain loyalty by acting as a secret society. Content with simple direct language and loyalty incentives will create a bond between your brand and audience. It shows you understand your audience's problem, and you'll accommodate the issues with solutions, not bragging and being secretive. Customer Loyalty Statistics
Word of Mouth
Word-of-mouth recommendation is the most organic you can get. It shows your brand is trustworthy and provides expert services. If someone recommends your services to others, expect to receive business. Word of mouth can help with the operations of your business through survey participation. You are boosting client retention and the bottom-of-the-funnel content. Client surveys and word of mouth reflect on the experience while informing new clients.